/cloudfront-us-east-1.images.arcpublishing.com/pmn/RW44YMDFLVBC5FSQ2J4CNHFM44.jpg "Have you experienced what researchers call the IKEA effect?")
Have you experienced what researchers call the IKEA effect?
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The IKEA Effect
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Chris Do—Business Marketing on Instagram: “There is a phenomenon called the IKEA effect—the more you work on something the more you love it. Even though IKEA sells cheap furniture…”
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Outlier.org on Twitter: "We love anything more if we created it, regardless of the quality or result. Known as a cognitive bias, the “Ikea Effect” states that you're more likely to overvalue
