![Chinese shoppers stand outside GAP's flagship store in Beijing February 11, 2011. Clothing retailer GAP, the operator of the U.S. clothing chain of the same name, opened its first sotre in Beijing Chinese shoppers stand outside GAP's flagship store in Beijing February 11, 2011. Clothing retailer GAP, the operator of the U.S. clothing chain of the same name, opened its first sotre in Beijing](https://c8.alamy.com/comp/W00W96/chinese-shoppers-stand-outside-gaps-flagship-store-in-beijing-february-11-2011-clothing-retailer-gap-the-operator-of-the-us-clothing-chain-of-the-same-name-opened-its-first-sotre-in-beijing-recently-calling-it-a-major-step-in-attracting-chinas-growing-middle-class-of-consumers-upistephen-shaver-W00W96.jpg)
Chinese shoppers stand outside GAP's flagship store in Beijing February 11, 2011. Clothing retailer GAP, the operator of the U.S. clothing chain of the same name, opened its first sotre in Beijing
![Muddying the Gap: how the US clothing chain has failed to uphold its identity | Retail industry | The Guardian Muddying the Gap: how the US clothing chain has failed to uphold its identity | Retail industry | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2015/6/19/1434729146702/3ec2cb9b-3d3f-491d-b8d0-6f217885aa13-2060x1236.jpeg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTUucG5n&s=fd4333833edda957b813fa037a3c88d7)
Muddying the Gap: how the US clothing chain has failed to uphold its identity | Retail industry | The Guardian
![Amazon.com: Nobody will stand at funeral talk about thigh gap six pack Long Sleeve T-Shirt : Clothing, Shoes & Jewelry Amazon.com: Nobody will stand at funeral talk about thigh gap six pack Long Sleeve T-Shirt : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/A1nYNISnPeL._AC_CLa%7C2140%2C2000%7CA1nPNv0tFvL.png%7C0%2C0%2C2140%2C2000%2B0.0%2C0.0%2C2140.0%2C2000.0_UY1000_.png)